Don’t fall for the ‘next best action’ trap

September 8, 2020
OKRA15 September, 2020. London, UK.
OKRA has announced a new, free webinar called ‘Why Next Best Action is not enough’, a panel will discuss the urgent need to move beyond the current trend of adding simplistic or ‘dumb’ AI tools to sales force dashboards.

These AI tools make sense for managers – they are very easy to apply, inexpensive, and give reps an enhanced view of the market – but in the medium-to-long term will likely cause more harm than good.