The study, conducted by Payal Mehra, Professor of Communication at IIM Lucknow, and Dr Himanshu Tyagi, Director of the Orthopaedic Department at Fortis Hospital, New Delhi, examined international medical tourists’ perceptions of cultural sensitivity and communication practices in Indian hospitals.
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Cultural sensitivity, communication key to strengthening India’s medical tourism appeal: IIM experts
July 9, 2026The study, conducted by Payal Mehra, Professor of Communication at IIM Lucknow, and Dr Himanshu Tyagi, Director of the Orthopaedic Department at Fortis Hospital, New Delhi, examined international medical tourists’ perceptions of cultural sensitivity and communication practices in Indian hospitals.