Data also showed that Gen X contributes 40% of the overweight base, positioning them as the most exposed age segment, reflecting cumulative lifestyle, stress and work-related pressures. Gen X also represents 73% of urban diabetes cases, making it the single largest addressable cohort.
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Urban India faces metabolic health crisis as 73 million are overweight or obese
March 6, 2026Data also showed that Gen X contributes 40% of the overweight base, positioning them as the most exposed age segment, reflecting cumulative lifestyle, stress and work-related pressures. Gen X also represents 73% of urban diabetes cases, making it the single largest addressable cohort.