Between 2011–12 and 2023–24, intake rose from 60.7 g to 61.8 g in rural areas, and from 60.3 g to 63.4 g in urban areas. It is progress, but only just. Several studies still suggest that close to 70% of Indians, somewhere between 73 and 80% of the population, do not meet recommended protein intake levels.
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India sees surge in protein products; Brands aim to integrate essential nutrients into daily diets
March 5, 2026Between 2011–12 and 2023–24, intake rose from 60.7 g to 61.8 g in rural areas, and from 60.3 g to 63.4 g in urban areas. It is progress, but only just. Several studies still suggest that close to 70% of Indians, somewhere between 73 and 80% of the population, do not meet recommended protein intake levels.