Global Marketing
Global Marketing
Optimization of the Marketing Mix and clear precise marketing strategies offer a wealth of incremental profits.
- The Entire Strategic Marketing Process (SMAP)
- Pricing and Reimbursement Strategies
- Product Life-Cycle Management
- Promotional Budget Optimization
- Market and Portfolio Management
- Sales Force Optimization (including execution of collaborative agreements i.e. co-promotion/co-marketing)
- Positioning and Launch Strategies (product, company, brands)
- Overall Cost Management Optimization
- Business and Market Intelligence (Quantitative and Qualitative Market/ Marketing Research)